Care, by the same hands
that built it.
Most sites the studio builds enter a monthly care plan after launch — the same studio that designed, wrote, and built the work continues to administer it. Content updates, performance tuning, small feature work, and the quiet maintenance that keeps a site working as well in year three as it did at launch.
What the monthly is for
- Content updates — copy edits, photo swaps, and small page additions
- Performance tuning — keeping Lighthouse, Core Web Vitals, and image weight where they should be
- Accessibility maintenance — preserving the WCAG posture across new content
- Dependency and security upkeep — packages, redirects, and the quiet plumbing that keeps a site safe
- Small feature work — components, embeds, and the additions that take an afternoon
- Quarterly written health check — a brief on traffic, performance, and what is worth doing next
- First responder for issues — the studio is the number to call when something looks wrong
What runs as a separate engagement
- New page templates or sections — a journal, a case-study format, a new product page type
- Redesigns of an existing template
- New integrations — CRM swaps, e-commerce, third-party platforms the site did not carry before
- Content writing and editorial work for a campaign or new section
- A second site, sub-brand, or microsite under the same studio
These are scoped and quoted as separate engagements. The studio's default is to do them under the same hand, so the work feels continuous rather than re-engaged.
Why monthly, instead of break-fix
The cheap path is to build a site, hand it off, and pick up the phone when something breaks. The studio does not work that way. Sites the same hands continue to administer hold up — content stays current, performance stays where it was tuned, and the small problems that compound into rebuilds are fixed quietly, before they cost anything. The default expectation, on every engagement, is that the studio continues on under a monthly care plan.
Who it is for
Care plans are for sites the studio built. The plan is sized to the engagement — a small marketing site is a different scope than a multi-template site with content workflows and integrations. Care begins at launch by default, but can also be picked up later on an opt-in basis.
Pricing and agreement
Care plans are priced per engagement and laid out in a written care agreement that names what is covered, what is an add-on, and the rhythm of the monthly check-in. A figure is quoted at the end of the build engagement — or, for a site already in the studio's care, the renewal conversation.
Common questions about care plans
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01 What does the monthly care plan cover?
Content updates, performance tuning, accessibility maintenance, dependency and security upkeep, small feature work, a quarterly written health check, and first-responder support if anything looks wrong. The full scope is laid out in a written care agreement at the start of every plan, so nothing is ambiguous on either side.
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02 What is not included in the monthly?
Larger feature builds, new page templates, redesigns of an existing template, new integrations (CRM swaps, e-commerce, third-party platforms the site did not carry before), and content writing for a new campaign. These run as separate engagements, scoped and quoted on their own. The studio handles them under the same hand, so the work feels continuous rather than re-engaged — but they sit outside the monthly plan.
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03 Can I pick up a care plan after launch?
Yes. Care plans default to starting at launch, but a plan can be picked up later — at the next site update, after a marketing push, when team bandwidth shifts. Care plans are only available for sites the studio built; the studio does not take on maintenance of sites it did not design and develop.
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04 How is this different from a hosting plan or an agency retainer?
Hosting plans cover the server. Agency retainers usually cover ticket-based fixes by whichever developer is on rotation that month. The studio's care plan is administered by the same person who designed, wrote, and built the site — so the work does not have to be re-explained, the standards do not shift, and the site continues to look and feel like the engagement that produced it.
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05 How are care plans priced?
Sized to the scope of the site under care. A small marketing site is a different scope than a multi-template site with content workflows and integrations. A figure is quoted at the end of the build engagement, alongside the care agreement.
Care for a site the studio built?
Send a short note — whether it is care starting from a new build, or care for a site already in the studio's portfolio. I'll respond as soon as I can.
Begin a care conversation