Every engagement runs through the same five phases, shared with the client in plain language before anyone signs anything. No surprises. No mystery deliverables.
Conversation, not interrogation.
A real conversation about the business — what it sells, who it serves, where it is trying to grow, and what the current site or system is failing to do. The output is a short written brief that captures the engagement in one page, in plain language, before any design work begins.
1 week
Decide the right thing to build.
Positioning, audience, and the core message of the work. Information architecture and sitemap. Content strategy and a writing plan. A reference set that establishes the visual direction. The output is a strategy document the design and build will be measured against — and it is the right time to course-correct.
1–2 weeks
Editorial-grade design that earns its register.
Design proceeds in working files, not slide decks. We look at real type at real sizes, real photography, real copy. The studio designs in-browser whenever possible so we are deciding on what the final site will actually look and feel like — not a high-fidelity sketch.
2–4 weeks
Hand-built. Performance-first. Made to age well.
Frontend built by the same hands that designed it, on a stack chosen for the engagement rather than for fashion. Accessibility, performance, and SEO are part of the build, not a punch list at the end. The site is reviewed in real conditions on real devices before launch.
2–4 weeks
A clean handoff. A real plan for after.
Launch day is mostly quiet, because the work was done by then. The studio sets up the environment, monitors the first weeks, and hands over a plain-language manual for whoever is going to be the long-term steward — whether that is you, an internal team, or the studio under a small ongoing care arrangement.
1 week
Two weeks of post-launch support is included in every engagement. After that, an optional ongoing-care arrangement covers content updates, small feature work, and the kind of quiet maintenance that keeps a site feeling new for years rather than months.
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