Night Heron Beer Hall
Design study for a brewery and music hall, set like a wall of screen-printed gig posters.
A design study. Night Heron Beer Hall is a made-up business, so the copy, prices and details are invented to show how the design works.
Overview
Project overview
A made-up taproom that brews its own beer and has live music six nights a week. The homepage is this Friday's gig poster, the week's shows are a wall of smaller posters, and the tap list is printed like a price sheet behind the bar.
Approach
How I approached it
This is a design study for a beer hall I made up. A music venue’s website has one main job, which is to say who’s playing and when. So the homepage is a gig poster for the coming Friday, and the rest of the week is a wall of smaller posters, each one dated and ordered from tonight.
The style comes from screen-printed show posters: night blue, sodium-lamp yellow and coral, with the second ink printed slightly off register and a halftone fade at the bottom. The band names are set in a fat wood-type slab like the posters on a venue’s door. The tap list switches to a printed price sheet on kraft paper, because that’s what people read at the bar.
The poster wall keeps itself current. It works out the dates from today, so the site never shows last week’s shows as upcoming.
What was delivered
Deliverables
- A gig poster for the coming Friday as the first thing on the page, with door time, price and a ticket button
- A poster wall that always shows the next six open nights with their dates, starting from today, and marks tonight's show
- A tap list of twelve beers with style, strength and both pour prices
- A page for renting the back room, with capacity and a date request form
- Hours, parking and the dog policy at the end
Key decisions
- Two-ink screen-print effects: the second color lands slightly off register, with a halftone fade
- A drawn night heron against a coral moon as the hall's mark
- A fat wood-type slab for band names and a condensed sans for the details