Second Rise Bakehouse
Design study for a bakery whose homepage is the day's oven schedule.
A design study. Second Rise Bakehouse is a made-up business, so the copy, prices and details are invented to show how the design works.
Overview
Project overview
A made-up neighborhood bakery in Wilmington. Regulars want to know what's coming out of the oven and when, so the homepage opens on the day's bake schedule and highlights the tray that is fresh right now.
Approach
How I approached it
This is a design study for a bakery I made up. A bakery’s day runs on its oven, so I made the oven the homepage. The schedule shows every tray by time, from croissants at 6:30 to the second bake at 1:00, and the page highlights whatever came out most recently by the bakery’s own clock.
The look comes from riso printing, the two-color flyers that coffee shops and bakeries pin by the register. Pink and blue overlap, the paper stays white, and the photos are printed in a single ink. That treatment also solves a real problem for small businesses: their photos usually come from different phones in different light, and printing them in one color makes them match.
The rest of the page stays simple: a price list with dotted leaders, a pre-order form for boxes and cakes, and the hours.
What was delivered
Deliverables
- An oven board at the top of the page: every bake of the day by time, with the tray that just came out highlighted using the bakery's own clock
- A status line that changes through the day: open now, opening at 6:30, closed for today, or closed Mondays
- The menu set as a price list, grouped the way the counter is: laminated, biscuits, sweet and bread
- Pre-orders for boxes and whole cakes, with a form that won't take a pickup date less than two days out
- Hours and directions in one block at the end
Key decisions
- Printed in two inks like a riso flyer: fluorescent pink and blue on white paper, with a little yellow
- Every photo is turned to grayscale and printed onto one ink color, so photos from different sources look like one set
- A fat, rounded display typeface that looks like dough, set against a plain sans for the menu