Wilmington Swim Academy
An editorial brand site for a premier swim school on the Carolina coast.
A premier swim school on the Carolina coast asked for a site that read like a heritage program, not a sign-up page. The answer is editorial: a deep navy ground, a tall serif headline (“The deck where swimmers are made.”), and a clean separation of programs — lessons, elite training, triathlon, masters — that lets a parent or athlete see themselves in the right column without scrolling past the wrong one.
The site is designed, written, and coded end-to-end — from typography and palette through layout, imagery direction, and the front-end build itself. The architecture leaves room to grow into enrollment, scheduling, and parent communication once the academy’s operations move online.
What shipped
Deliverables
- Editorial brand site, navy and gold heritage register
- Program architecture — lessons, elite training, triathlon, masters — kept distinct so each audience lands in its own column
- Headline-first home ("The deck where swimmers are made.") with David B. Allen Natatorium feature
- Copy, art direction, and front-end build delivered end-to-end in-house
- Structure scaffolded for enrollment, scheduling, and parent communication once operations move online
Highlights
- Two domains served from one build — wilmingtonswimacademy.com and a studio mirror
- Mobile and desktop verified; static-served with sub-second TTFB on the first visit
- UNCW-heritage framing earns the program register without overstatement