Wilmington Swim Academy

A premier swim school on the Carolina coast asked for a site that read like a heritage program, not a sign-up page. The answer is editorial: a deep navy ground, a tall serif headline (“The deck where swimmers are made.”), and a clean separation of programs — lessons, elite training, triathlon, masters — that lets a parent or athlete see themselves in the right column without scrolling past the wrong one.

The site is designed, written, and coded end-to-end — from typography and palette through layout, imagery direction, and the front-end build itself. The architecture leaves room to grow into enrollment, scheduling, and parent communication once the academy’s operations move online.