A redesign for the company
you have become.
Most redesign engagements start in the same place — the business has outgrown the site. The work is heavier, the buyers are different, the services have shifted, and the website has not kept up. The studio treats a redesign as a chance to reset the brand register, retire the decisions that no longer apply, and build the version of the site the next three years actually need.
When a redesign is the right call
- The site sells the company you used to be, not the one you are now
- The page structure has accreted over years and no longer maps to how buyers actually shop
- Performance, accessibility, or mobile experience are dragging on conversion or search visibility
- The current site is a CMS template the team has lost the will to maintain
- You are about to invest in marketing that the current site cannot support
How a redesign engagement runs
A redesign begins with discovery and an honest audit — not just of the current site, but of the business it should be representing. Information architecture and copy are settled before pixels move, because the worst redesigns are the ones that re-skin a wrong structure. From there: visual design, frontend build, content migration, redirect plan, and a clean launch with the search index intact.
What's included
- Discovery and a written audit of the existing site
- Positioning, audience clarity, and a one-page brief
- Information architecture and revised sitemap
- Editorial-grade visual design and a system that scales
- Hand-built frontend, performance-first, accessible by default
- Content migration and a 301-redirect plan that preserves SEO
- Analytics, OG image system, and post-launch QA
Pricing & timeline
Redesign engagements typically begin in the mid four figures and scale with scope, content depth, and migration complexity. A focused redesign usually ships in five to ten weeks once direction is settled. A written estimate follows the discovery conversation.
Recent engagements
- Innovative Fiberglass Wrightsville Beach, NC A direct, owner-led service site for a marine fiberglass and gelcoat repair shop in Wrightsville Beach.
- JLangeArt Wrightsville Beach, NC A gallery-first site for a working fine artist accepting commissions.
- Reset Retro Wendell, NC A site for a classic-arcade-and-bar opening in downtown Wendell, NC.
What buyers ask before a redesign
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01 How long does a website redesign take?
A focused redesign typically ships in five to ten weeks once direction is settled. The variable is usually content and migration, not design — sites with hundreds of pages or complex integrations run longer; tight marketing sites run shorter.
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02 How much does a website redesign cost?
Redesign engagements with Renn Williamson Studio begin in the mid four figures and scale with scope, content depth, and migration complexity. The estimate is written, not a price-list lookup. A redesign of a ten-page marketing site is fundamentally different work than a redesign of a hundred-page services site, and the quote reflects that.
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03 Will I lose my SEO ranking during a redesign?
Not if it is handled properly. Every redesign engagement includes a 301-redirect plan that maps old URLs to new ones, preservation of existing meta and structured data, and a pre-launch crawl to catch broken links. Search rankings typically hold or improve after launch because the new site is faster, more accessible, and structured better for indexing.
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04 Do you migrate content and old URLs?
Yes. Content migration and URL preservation are part of every redesign engagement. The studio audits the existing site, decides which content to keep, refresh, or retire, and ensures the URL structure of the new site does not orphan inbound links or search equity.
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05 Can you redesign a Squarespace, Wix, or WordPress site?
Yes. The current platform is rarely the right platform for the redesign — most engagements move to a faster, more flexible stack (typically Astro or a similar static-built framework). Migration of content, redirects, and search equity is part of the engagement.
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06 When is the right time to redesign?
Usually one of three signals: the site sells the company you used to be (positioning has shifted), the page structure no longer matches how buyers actually shop (the IA has accreted), or you are about to invest in marketing the current site cannot support. If two or more apply, it is time.
Ready to retire the old site?
Send a short note about the business and where the current site is falling short. I'll respond as soon as I can.
Begin a redesign conversation