Innovative Fiberglass
A direct, owner-led service site for a marine fiberglass and gelcoat repair shop in Wrightsville Beach.
The brief was straightforward: a marine repair shop run by one owner, with twenty-plus years in the trade, needs a site that reads the way he talks. Plain-spoken. Honest. No salesy padding.
Designed, written, and coded end-to-end. The home opens on the way you’d describe the shop to a neighbor, then walks through services with one short paragraph each, a before-and-after gallery as the real portfolio, and a five-step process stated without hedging. Numbers and contact details surface in the right places, where someone half-decided to call has a clear next step.
This site is paired with JLangeArt — the same owner, two distinct businesses, one ongoing relationship.
What shipped
Deliverables
- Full marketing site with photo-first quote intake — the way the shop already runs
- Owner-voice copy across home, services, gallery, and contact — written, not generated
- Before-and-after gallery built as the real portfolio, not a stock-image filler
- Five-step process page stated without hedging, mapped to how the work actually moves
- Phone, email, and intake surfaced at the points where someone half-decided to call has a clear next step
Highlights
- Paired engagement with JLangeArt — same owner, two distinct businesses, one ongoing relationship
- Mobile-first; service detail pages structured for local-search intent
- Static build, accessible markup, image-optimised gallery